FOUNDER · OPERATOR · STRATEGIC ADVISOR

Make AI governable.

I help leadership teams turn AI ambition into clear decision rights, executable operating models, and systems people can trust.

Start a conversation → Washington, DC metro · 30-minute scoping call

001 / WHAT I BELIEVE

The technology changes. The operating question endures.

Across ventures, transformation programs, and regulated industries, I have kept returning to the same question: how do you introduce a powerful new capability without losing accountability, trust, or control?

Over 17 years, I have built companies, advised founders, led digital transformation inside global enterprises, and helped teams adopt unfamiliar ways of working. That experience now converges on governed AI: defining who decides, how work changes, and what must be true before a pilot can scale responsibly.

I work at the point where strategy has to become an operating system, not another presentation.

002 / HOW I HELP

From ambition to accountable action.

AI decision rights & governance

Define who may decide what, where human judgment is required, and how exceptions, evidence, and escalation work.

→ Governance frameworks, decision-rights maps

Pilot-to-scale operating models

Translate an AI use case into roles, workflows, incentives, controls, and adoption mechanisms the organization can carry.

→ Operating-model design, adoption plans

Venture strategy & executive alignment

Turn technical capability into a credible market proposition, capital story, and execution agenda.

→ Capital narrative, board-ready roadmaps

003 / SELECTED WORK

Evidence across different systems.

Ionetix / Cardiff Associates
2025—present

Preparing a deep-tech venture for public-market scrutiny.

Supported investor-grade materials, governance reviews, and operating-model framing with the founder and CEO as a particle-accelerator company advanced toward a reverse-merger path.

ROLE: CAPITAL NARRATIVE · GOVERNANCE · OPERATING MODEL

MSD & Janssen-Cilag / TLGG
2018—2020

Making transformation executable inside regulated pharma.

Led transformation work across Primary Care, Oncology, and Business Operations. Piloted five data-driven market-entry strategies and introduced agile and omnichannel methods into teams operating under substantial regulatory constraints.

ROLE: PROGRAM LEADERSHIP · GO-TO-MARKET · ADOPTION

Redframe
2009—2015

Building a digital media business before there was a playbook.

Co-founded a digital media agency and early YouTube multi-channel network; built creator, monetization, and brand-partnership systems that supported a million-plus-user community and spin-offs including 16bars TV.

RECOGNITION: GRIMME ONLINE AWARD · OFFICIAL YOUTUBE PARTNER

Center for the Future of Organizations
Feb 2025—Feb 2026

Studying how organizations should carry AI, not just adopt it.

Directed strategic development at a nonprofit research institution: shaped intellectual programming and executive forums on AI, organizational structure, ecosystem leadership, and the future of work.

ROLE: RESEARCH PROGRAMMING · EXECUTIVE FORUMS

004 / CURRENT PRACTICE

One body of work, several vehicles.

Founder & Principal Advisor2025—present

Beauthentech

My advisory practice for AI operating models, decision rights, governance, and organizational adoption.

Co-Founder & Chief Strategy Officer2026—present

Pharos Systems

A separately co-founded venture developing governed, on-premises enterprise AI systems. I lead strategy, positioning, and enterprise engagement.

Director2025—present

Cardiff Associates

Founder-level advisory for emerging-technology ventures across governance, operating model, market narrative, and capital preparation.

WASHINGTON, DC

005 / WORK TOGETHER

Bring me in when AI matters, but the organization isn't ready to carry it.

waddase@gmail.com linkedin.com/in/wadda Washington, DC metro · 30-minute scoping call. No pitch decks.